Weekly Lessons Learned. Kampüste Week 4 - #CHANNELS (26.03.19)

This week, we improved our customer segments again, modified our value proposition. Also, we specified the digital channels for reaching our customers. We focused on the features and content of KAMPÜSTE. We created social media accounts, found ways for reaching our customers. We had 24 new interviews. We also created the new value proposition canvas & business model canvas.

Here is what we did.

Here are our future plans.

There is the modified version of value proposition canvas.

Interviews and interview results are below.

We asked them what they want in this app.

There are some valuable comments from interviewees. We will take these into account.

We interviewed with Melek Akın Ateş, Uğur Soytaş and Semra Aşçıgil from our department.

Turns out METU Alumni Association is a widely used platform. We learnt that this week.

What most people want is the following.

Their ways of accesing the events :

We created 4 channels. These are Instagram, Youtube, Twitter and Facebook. This blog account is also linked to our social media accounts.

Our website is new. We bought a domain, our web address is : www.kampusteapp.com

This is the basic Kampüste application template.

We searched the competitors in this area. There are 5 applications: ODTÜ APP, USITY APP, ODTÜM (Graduway), Kampüs Anonim Konuş and HEYUNI. We evaluated pros and cons of each competitor. We can say that KAMPÜSTE will be better than all.

There are KAMPÜSTE's content and categories.

This is Business Model Canvas 4 (for week Channels).

You can see the changes in the business model. We improved customer segments, value proposition and channels parts of the canvas.

We interviewed with 24 people. Our running total is 278 right now.

Our Team: